Smirnoff and Sahara Force India look to ‘shun F1 elitism’ in #beyondthegrid...
Smirnoff, sponsor of the Sahara Force India racing team, and Iris Worldwide have launched an ongoing content series #beyondthegrid, to rid Formula One of its elitist persona by showing consumers the...
View ArticleSmirnoff close to inking deal with Spotify in Europe as it firms dance music...
Smirnoff is close to finalising a partnership with Spotify in Europe as part of plans to deepen the vodka brand’s connection to dance music.The brand's marketing manager for Western Europe, Dan Hatton,...
View ArticleAd of the Day: Smirnoff - The Double Side
Made for the African market, this energetic ball of fun follows the exploits of three young men who make their daytime workplaces their entertainment venues by night. Boxing rings provide stages for...
View ArticleDiageo mulls Great British Bake Off-style drinks show as it outlines...
Drinks giant Diageo is “very keen” to see a Great British Bake Off-style programme produced for its spirit brands, including Smirnoff and Baileys, as it continues to eye opportunities within the...
View ArticleSocial Media Week NYC Report: SVP of global marketing at Smirnoff says...
In a panel at Social Media Week New York City called “The New Reality of the Changing Marketing Landscape,” three panelists, including SVP of global marketing at Smirnoff Matt Bruhn, discussed the...
View ArticleSmirnoff drinks to inclusivity in £4.5m brand campaign
Diageo-owned vodka brand Smirnoff has launched a £4.5m campaign which centres around the theme of inclusive communities. The We're Open campaign launches with a series of playful out-of-home executions...
View ArticleSmirnoff looks to increase shelf stand out with packaging refresh
Smirnoff Vodka has enhanced and redesigned the packaging of its No.21 bottle in a bid to increase on-shelf standout and deliver a more premium and modern experience for its customers.The updated look...
View ArticleDiageo to appeal Smirnoff ad ban
Diageo is to appeal an advertising ban for its Smirnoff drinks brand after the Advertising Standards Authority (ASA) said it implied the succes of a social occasion was dependent on alcohol. The...
View ArticleSmirnoff taps Kiesza and Djemba Djemba for #WhatWeBring product launch
Smirnoff has put music at the forefront of its new global marketing campaign celebrating the release of the Smirnoff Electric liqueurs product line.The #WhatWeBring campaign focuses on “creating a...
View ArticleSmirnoff heros deaf dancer in latest iteration of 'We're Open'...
Smirnoff has today (18 March) launched the latest chapter of its current 'We're Open' ad campaign, which stars a deaf dance teacher who teaches other deaf dancers that there are other ways to enjoy...
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UK Top Shazamed ads: Busy Signal and Smirnoff storm the chart
'Watch Me Now' by Busy Signal for Smirnoff has entered the chart this week as part of Smirnoff's 'We're Open' campaign.Part of a push to promote the brand's far-reaching positioning, the track provides...
View ArticleSmirnoff expands into cider with vodka-based fruit cider range
Diageo has diversified its Smirnoff vodka brand with the launch of a new vodka-based fruit cider range. In a bid to tap into the cider segment, which is currently worth £2.7bn, Smirnoff has created two...
View ArticleMarketing Moment 87: Smirnoff blurs the line between traditional &...
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.Today’s marketing moment was chosen by Marley...
View ArticleDiageo appoints Vince Hudson as Smirnoff global brand director
Drinks giant Diageo has named former Samsung and P&G marketer Vince Hudson as Smirnoff global brand director as it seeks to drive awareness of the vodka brand in the US.Reporting directly to James...
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