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Social Media Week NYC Report: SVP of global marketing at Smirnoff says...

In a panel at Social Media Week New York City called “The New Reality of the Changing Marketing Landscape,” three panelists, including SVP of global marketing at Smirnoff Matt Bruhn, discussed the...

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Smirnoff drinks to inclusivity in £4.5m brand campaign

Diageo-owned vodka brand Smirnoff has launched a £4.5m campaign which centres around the theme of inclusive communities. The We're Open campaign launches with a series of playful out-of-home executions...

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Smirnoff looks to increase shelf stand out with packaging refresh

Smirnoff Vodka has enhanced and redesigned the packaging of its No.21 bottle in a bid to increase on-shelf standout and deliver a more premium and modern experience for its customers.The updated look...

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Diageo to appeal Smirnoff ad ban

Diageo is to appeal an advertising ban for its Smirnoff drinks brand after the Advertising Standards Authority (ASA) said it implied the succes of a social occasion was dependent on alcohol. The...

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Smirnoff taps Kiesza and Djemba Djemba for #WhatWeBring product launch

Smirnoff has put music at the forefront of its new global marketing campaign celebrating the release of the Smirnoff Electric liqueurs product line.The #WhatWeBring campaign focuses on “creating a...

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Smirnoff heros deaf dancer in latest iteration of 'We're Open'...

Smirnoff has today (18 March) launched the latest chapter of its current 'We're Open' ad campaign, which stars a deaf dance teacher who teaches other deaf dancers that there are other ways to enjoy...

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UK Top Shazamed ads: Busy Signal and Smirnoff storm the chart

'Watch Me Now' by Busy Signal for Smirnoff has entered the chart this week as part of Smirnoff's 'We're Open' campaign.Part of a push to promote the brand's far-reaching positioning, the track provides...

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Smirnoff expands into cider with vodka-based fruit cider range

Diageo has diversified its Smirnoff vodka brand with the launch of a new vodka-based fruit cider range. In a bid to tap into the cider segment, which is currently worth £2.7bn, Smirnoff has created two...

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Marketing Moment 87: Smirnoff blurs the line between traditional &...

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.Today’s marketing moment was chosen by Marley...

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Diageo appoints Vince Hudson as Smirnoff global brand director

Drinks giant Diageo has named former Samsung and P&G marketer Vince Hudson as Smirnoff global brand director as it seeks to drive awareness of the vodka brand in the US.Reporting directly to James...

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